Rewriting the English Language

In an earlier blog I made reference to the ridiculous spelling we see everywhere. In particular, I settled on companies who, in theory, ought to know better, and even if the person or persons writing their material happen to be illiterate - they have spell check and proofing. Yet huge blunders somehow make it through. Take a look at the photo in this post. How is it possible that such an obvious error made it through a very tight creative/production/printing process? I handle jobs like this every day, and we double check print projects before the client gets a chance (because no one checks a proof properly today). It boggles the mind that the designers, production people, client, prepress, proofing dept at the printer and even shipping didn't point this one out.

Or should 'Leather' be spelled 'Ltather'? Perhaps I'm the idiot here. Hm?

Nah. I finished grade 9.